Groundwork by Julie Abbot

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Country Theme Table"Through a decade of collaboration! Julie and I  have worked together on Incentive Programs and Special Event productions in many countries. Her unique talent and creative flair makes the 'ordinary' something 'Extraordinary'. She takes ‘special' and make it 'Spectacular' and all this with true passion and drive to raise the bar of Professional Excellence not only with her clients, but also with industry colleagues.
I look forward to our next venture together ".

Romaine Pereira - Managing Director
International Corporate Events, Sydney Australia
Chair: ISES International Relations Committee


“Julie has the rare ability to get exactly what she knows is right for her client out of everyone she works with. She has a passion about what she does, with everything she does. It wouldn't be done, if it wasn't something that Julie would want herself. Her standards are excAndrews Sisterseptionally high and her enthusiasm is even higher.

She always asks ‘What is the absolute best? What then, is even better? Because it would be just gorgeous if I could have that!’  If it appears to be an impossible mission then that only incites Julie to achieve it even more.

I've only ever stood out in the rain (actually it was a torrential downpour) on the side of a road waiting for a busload of delegates for one person and I probably would only ever do it for one person ... Julie Abbot.

We all WANT to do it, if not just for the client, but for Julie as well. She is dedicated to supplying the best and by doing so, using the best.”

Patrick Duffy, Executive Smartypants (corporate entertainer), Cleverfool Creative, Unique Table SettingsChristchurch

“Julie has been a pioneer for destination management services here in Christchurch and South Island, New Zealand.  Her delightful and generous personality is reflected in her programmes, which always deliver that exceptional experience for our visitors to Christchurch and Canterbury.”

Annette Pendergast, Manager, Christchurch & Canterbury Convention Bureau


“I'm always confident when working with Julie that a creative and memorable experience is going to be created for the guests. Not only do I feel confident that the expectation will be surpassed but it's always done with such enthusiasm and genuine passion for the job."

Lisa Skelton Account Director, C I Events, Sydney , Australia

Table Settings for Gala Events

Groundwork are very professional and are the only company we call when organising an event in New Zealand.
You can be guaranteed that no stone will be left unturned by Julie Abbot and her staff to ensure that every minute will become a “delicious” memory of New Zealand!
It is a delight to work with them every time.

Glenn Fitzgerald
General Manager
Destination Event Management , Melbourne Australia



Destination Management with a Difference